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With a pair of microprojector earrings and the words "showtime Synergy", Jerrica Benton's holographic computer transforms her into the "truly outrageous" Jem, the pink-haired singer of the band The Holograms.

In the 80's, Jem was the flagship of the world's largest toy company, Hasbro. In front of their toylines Transformers, G.I. Joe, and My Little Pony.

And the musical animated series made Jem the biggest female cartoon star of the 80's! And probably the most genuine one, since Jem was one of very few cartoons that was predominantly written by female writers. Infact, at times Jem beat all male-oriented cartoon shows in viewer ratings.

Jem clearly made a mark in the doll industry. Many brands have since been inspired and also successful with similar ingredients. But Jem is her name, and no one else is the same!

Ever since the 80's, Jem has gathered a following of fans across the world, and new official Jem products are currently being released. The 40 Year Anniversary of Jem in 2025 is approaching, and we want even more of Jem!!!

This fansite was started in 1997, as a tribute to everything Jem, and to the people and companies that made it all happen. Here you can find in depth guides to the cartoon, reviews of the collectibles, behind the scenes material, and other informative features. And be sure to check back for updates about it all.


Book: Writing for Animation, Comics, and Games!

Christy Marx, the main writer behind Jem, who created so much of the world around Jem, and wrote so many of the episodes, has released the second edition of her book about how to construct narratives in Animation, Comics and Games, scriptwriting, and how to get into the industry!

So if you're a fan of Jem, Spider-Man, X-Men, Ninja Turtles, Biker Mice, G.I. Joe, Twilight Zone, Zorro, Reboot, He-Man or lots of other famous franchises she has worked on, and would like to learn from the, in my opinion best in the industry, check this link out and buy a copy of her book!

And check out this interview about some of Christy's work:

The guide to the IT Jem line is complete

The IT Jem line grew so big it became a challenge to review. But I think the dolls are worth it! And apparently many Jem fans agree, since the line lasted so many years! So take a look, hopefully it can brighten up your day to take a look at all the beautiful masterpieces the Integrity Toys Jem line has consisted of over the decades. I'd like to dedicate this guide to my family and friends.

Unreleased music from Jem's singing voice

Want to hear more from Jem's amazing singing voice? Now we can all join the Patreon of Dean and Britta and get updates of their unreleased music and an insight into their music and careers.

Already time for more Integrity Toys stuff

More releases already! Jem herself is back! The iconic look from music videos like "It Depends On The Mood I'm In" and "Love Is Doin' It To Me". This fashion is known for having been available in many different colors on different occasions in the Jem history, prototype color, 80's doll fashion color, cartoon color, doll color, and book colors. And here is now Integrity Toys' take on it. I think Integrity Toys definitely choose the most beautiful coloring!

Also announced is a Music Medley Fashion Pack! Corresponding with the Mood I'm In theme, is a wardrobe of three fashions, the fan favorite look American Beauty, the original pink Jem dress, and a black Award Night dress for Jetta. Each complete with jewelry, shoes and more.

New episode review

Time for a new detailed episode review, this time let's jump all the way to the episode Culture Clash. It was finished many years ago, but not uploaded until now, and therefore not as detailed as the reviews have come to be later, but still alot of details you will probably enjoy.