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Integrity Toys signed up as the official licensor of the Jem doll line for a fourth year and promised a
"vibrant lineup of hot dolls" for the 30th anniversary year of Jem, 2015.
With never before released dolls based on the cartoon, and "many highly anticipated fan favorite looks"
for Jem herself. And they certainly did, with several amazing releases this year of anticipated characters
and iconic looks for Jem.
Being the 30th anniversary of the cartoon, this was a big year for the Jem brand, the year when the Jem comic and the live action movie had their premieres. Other companies joined in to celebrate this year aswell, like ShopBop, Manic Panic, Sephora and several others.
This year was the first to offer us some substitute Jem dolls, which most of us could agree on resembled
Jem characters enough, and characters which we later would realize
would probably never be released officially. The W Club membership ugrade doll Ollie Lawson,
which became many Jem fans' Jeff Wright, Jacqueline O'Rion who became our Jacqui Benton, and Sterling Reise,
the filmproducer Howard Sands.
On June 9 Business Wire was actually first to reveal two appreciated male characters that would become dolls
by Integrity Toys. Anthony Julian and Craig Phillips.
Then we got another male doll, the cartoon bad guy himself, Eric Raymond, released for the first time ever
in doll form.
On top of this, we got four looks of Jem herself. One of which was an exclusive for ShopBop that was doing
a Jem line of jewelries and other products this year. And another doll was a San Diego Comic-Con exclusive with a
Jerrica Quickswitch head and a very special box.
So this turned out to the be the year of Jem herself mostly, with more looks for Jem than any other year,
substitute dolls, aswell the year of male Jem dolls with three official releases.
Among collectors, there was a slight change in attitude, perhaps more noticable this year than before.
This line had now reached beyond many of the most expected characters and looks.
Jem IT collectors went from appreciative observers of a high quality line they could barely dream would happen,
to having spent money on lots of amazing dolls, and started to more confidentally voice their personal wants for
the line.
Having already lasted several years, fans didn't know how long Integrity Toys planned to produce their line of
high quality collector Jem dolls. So this was our chance to make our voices heard, to hopefully, get
those remaining favorite characters and looks
that had not yet been released. Fans finally realized they could have some impact. Plans for upcoming releases
were not by any means set in stone years in advance, for what dolls or accessories were to be made, as some fans had
mistakenly assumed. We learned Integrity Toys certainly is full of talent, flexibility, care and rensponsiveness
of what their customers want, and can act quite quickly to accommodate our dreams of the most extraordinary
of things.
It caused a whole lot of tension among fans, to not know how many more years we could hope for this line
to last, since it had already outlasted the 80's line in most senses. We didn't even know if IT intended to
extend the line beyond Jem's 30th anniversary.
Most of us still had alot of very specific and personal wants.
Many collectors saw each release as, either a perfect option for themselves, or a letdown
because it meant it "stole" one of the spots from another wish they had, and some completists were annoyed
because they felt they had to buy characters/looks they didn't prefer.
Off-site sources of Integrity Toys, their Jem line, and where to purchase some of them:
This IT Direct exclusive is a very long awaited and expected choice of a doll (although it was never planned as a
doll in the 80's), in her most iconic choice of curly hairstyle
and orange/limegreen outfit. Already in early December 2014, we got a preview showing the top of the head,
where the headband revealed what outfit she was to be released in.
This is probably one of the most 80's looking dolls of the line. You could
argue she should have been released
before Danielle or even before Regine and Astral, that's how recognizable she is in the cartoon.
Integrity Toys has started to take even more care into packaging their Jem dolls by wrapping the box
in a layer of fine white tissue paper and including one of those
small silica gel packets to prevent moisture inside.
The head sculpt is the same as Rapture's. Skin tone is FR White. Hair color is "Pale Blond".
Edition size 500.
Estimated ship date was approximately late May/Early June 2015.
Promotional pictures:
Packaging:
Contents:
Extra hands.
Headband: Bright orange.
Earrings: Metal with two dots inside, green and orange. Same shape as the Holograms dolls and Video.
Dress: One piece bright orange with neck, sleeveless. Same fabric as headband.
Gauntlets: Bright green.
Belt: Wide, low hanging contrasting vinyl belt.
Stirrup pants: Bright green. Same fabric as gauntlets.
Shoes: Orange boots, in a color that "glows" like her headband and dress. A new shape again for this line.
Bracelet: Wide, green, in metal.
Bracelets: 2 thin bracelets, orange, in metal.
Microphone: Chromed with light blue handle.
Portable tape recorder: With cord and grey strap. Stickers came on a sheet to be attached to the recorder.
Stand.
Certificate of authenticity.
Instructions.
Interpretations:
Other info on this site:
When it was time to register for the 2015 Integrity Toys W Club, you were able to purchase some exclusive
Club-only dolls, and a very recognizable one was called Ollie Lawson, which many Jem-only collectors
decided to purchase.
The Integrity Toys line "Color Infusion" is more Jem than ever! Well infact this doll is rather
inspired by Don Johnson in his role as James "Sonny" Crockett from Miami Vice, especially
the accessories and the beard. But what do we Jem fans care, as long as it resembles Jeff Wright,
Kimber's boyfriend, who appeared in seven episodes, and whom Kimber
almost married in the Jem cartoon. This doll's hair and clothing are the same colors and style as
Jeff, and he uses the same body type as the male Jem dolls, which was mentioned in his
description. Infact part of the description sounds like Jeff who was a stuntman, "Confident, strong
and always a risk taker".
Jem fans are speculating Jeff fell out of the plans for the upcoming releases of the Jem line,
and that Integrity Toys are offering this as the closest substitute. Or perhaps they just thought
we'd enjoy it because of the 80's look. That look is quite good enough for me, I was introduced to
Integrity Toys through the Jem line, and I've been looking into their other lines more and more.
Here is a reason to really do so. And male characters isn't something we've gotten a lot of in this line
at this point.
Even if Integrity Toys would have released an official Jeff doll later on, they
probably hadn't released it in this
same look, even though this is Jeff's perhaps most recognizable look. So this doll was our only chance
to get this look. As of 2021, no official Jeff had
been released, we realized this was the closest we ever got to seeing a doll made out of Jeff.
So if you bought this one, did you shave (remove) his beard? Myself I'll keep it on.
Unlike the actual official Jem dolls in this line, this doll comes in a silver box with a holographic sheen to it.
And also unlike the Jem line, it has a different stand,
no cardboard extras, no certificate of authenticity.
Ollie has the FR White skintone, and uses the headsculpt of a previously released doll called Romain.
Shipped in the summer of 2015.
Promotional pictures:
Packaging:
Contents:
Extra hands.
Jacket.
Shirt. Sewn closed at the top and needs to be cut open.
Pants.
Shoes.
Glasses.
Watch.
Stand.
Interpretations:
This outfit is what we first saw Jeff wearing in the Jem cartoon,
and one of the few outfits he wore in more than one episode, infact four, and it's one of his few personal outfits,
as we often saw him in different stuntroles, or even wedding clothes. The jacket of the doll is a great match,
with extra pockets
and buttons, but Jeff wore it without rolled up sleeves. Shirt is a perfect match. Lightgrey pants with
a crease on front match perfectly. Jeff had a dark grey belt though. Jeff had slightly more lightgrey shoes
rather than all white, but in the same kind of style.
Jeff had no glasses or wristwatch as far as I can find. So these, which more correspond more with Crockett,
can be considered as a bonus for us Jem fans.
Other info on this site:
This doll is part of the Color Infusion line by Integrity Toys, which shares the same body sculpts as
the Jem line. This is yet another doll, on top of the Jeff (Ollie Lawson) doll, that I list here
although it's officially not part of the Jem line.
Whether you view this as Jacqui Benton is up to you,
some collectors who even collect doubles of each doll, are skipping this. But to us, big time Jem fans,
who waited months and months for more Jem dolls after the 2014 Comic-Con exclusive, or even
an announcement of some, this came at the right moment.
This was the closest Integrity Toys ever came to making Jacqui, and we couldn't
wish for more, other than perhaps an actual Jacqui outfit.
Shares head sculpt with the Synergy doll. Skin Tone: FR White
Limited Edition Size of 500 Dolls.
Promotional pictures:
Packaging:
Contents:
Earrings: Hoops.
Dress: Black hooded.
Panties.
Pumps: Black with open toe.
Interpretations:
Other info on this site:
This was one of my most awaited dolls. It is a secondary character in the cartoon, but he is very
involved in
several episodes as a director and is Shana's boyfriend. He infact appeared already in the second
episode and was the first boyfriend, except Rio, introduced in the cartoon, and is friends with
Video and Lindsey Pierce.
He comes with a completely new head sculpt, with flocked hair around the sides and back,
and rooted curly on top, and he even has his mustache. It's incredible how different this
sculpt can look compared to different later releases, also released for Tobias Alsford for Color Infusion and
sonic_rainboom_92 for the MLP line. And although the official Anthony doll looks most like Anthony,
I think IT made an even better job with all the other releases with this sculpt.
For accessories, I had expected another video camera, like the Video doll came with,
or a director's chair, but a megaphone was a better choice.
Skin tone A-Tone.
An IT Direct exclusive.
Made available on June 28th at noon eastern via the Integrity Toys online shop.
Sold out the second day, the first day it was available to the public to purchase.
Limited edition of 500 Dolls.
Promotional pictures:
Packaging:
Contents:
Extra hands.
Jacket.
Sweater.
Turtle neck sweater.
Pants: Plaid.
Socks:
Shoes:
Watch.
Bullhorn: Plastic.
Clapper board: Cardboard.
Stand.
Certificate of authenticity.
Instructions:
Interpretations:
Other info on this site:
This was the fourth (and last) annual exclusive doll for the San Diego Comic-Con
International. Which means Jem was an official San Diego Comic-Con exclusive as much as four years in a
row, up to this year which was the 30 years anniversary of the Jem brand. Talk about making a statement for
the Jem brand after all these years. And with each of these releases, IT outdid the previous,
with cool new features to showcase this great line. And they really spoiled Hasbro by giving them
high quality showpieces like none other Hasbro had ever presented at the Comic-Con before.
This is a very recognizable look for Jem, both from the 80's line and the cartoon. With a slight 80's touch,
but still modern enough even today, and a favorite of many Jem fans.
Infact some Jem fans had been begging for years for this particular outfit.
Personally it wasn't a favorite, but still perfectly fine. But it already appeared in the 80's line.
Usually fashions that require fishnet fabric, tend to turn out looking bulky, which was a worry I had.
But Integrity Toys always susprises us with their
designs, and made this outfit look alot better than expected.
I like that they made it more like the cartoon version. They got everything
right, and some improvements.
For the first time, with this being the third doll depicting Jerrica, they went with her
original cartoon hairstyle (my preference) which was shorter and had a more irregular cut.
Also for the first time, the idea of changing Jerrica into Jem
is happening with a Jem IT doll (unless you count the GNG Jem, which had some blonde hair and a Jerrica outfit),
with the quick switch feature that allows you to switch the head.
Both heads have skin tone FR White.
I don't like the black eyeliner though, Jem sure wore heavy colorful makeup, but neither Jem nor
Jerrica wore alot of black like that. The rest of the makeup looks great, but I will
always prefer blue eyebrows, like the original 80's doll had (and the cartoon every now
and then) but which only one of the Integrity Toys Jem dolls has had so far.
I'm not sure how this worked for Comic-Con, being a high quality doll that is more pricey
than usual, did the general buyers understand the quick switch feature for the heads
and realize only one body is included, and that there's not two entirely separate fashions?
Almost most of all, I'm excited about the extraordinary packaging for this doll. For the
first time they went with something completely different, that is sure to grab attention.
The packaging looks even slightly inspired by the Rock Backstager inside.
Limited edition of 750 dolls.
Confirmed On June 26 as the 2015 San Diego Comic-Con
(July 8-12) exclusive, to be available at the Hasbro's booth #3329, and following the
convention a limited amount was available on HasbroToyShop.com (for buyers in the USA only).
The price of $149.99 announced did not include California Sales tax, so the
actual price at the show was $162.
Promotional pictures:
Packaging:
Contents:
Belt.
Necklace (Jem): Double.
Necklace (Jerrica): Long.
Sign:
Instructions: For package, turns into the Eiffel tower.
Interpretations:
Jerrica:
Jerrica:
Other info on this site:
Craig Phillips is a fully articulated 12.5-inch vinyl fashion figure with
fully rooted hair. Craig comes dressed in his signature look as seen in the
hit 80's series, composed of a hot pink short sleeved polo shirt,
high-waisted white jeans and tennis shoes. Craig comes with his instrument of
choice, his elaborate drum kit! Two different interchangeable band logos are
included so that you may chose which band Craig will play for, JEM AND THE
HOLOGRAMS or THE BLUE BLOODS! A doll stand is included as well. For adult
collectors ages 15 and up.
Invented by Christy Marx for the cartoon, and is the love interest of
Aja, and brother of Stormer, and
once competed against Raya to join the Holograms as their drummer.
Rumored to have been planned in 1988 for the Hasbro line, which was most likely
not true. But here this character finally makes his debute as a doll. Although
some of us guessed he would be released, since he was kinda hinted already in
the description of the Stormer doll in 2013. He was then announced on June 9, 2015,
without pictures, and then it took until September 10, 2015 until we got pictures.
As for releasing the characters of this line in logical order, there were actually
two dolls released before Craig, that appear in less episodes than he did, Astral
and Regine, but they on the other hand were planned for the unreleased 1988 line by Hasbro.
This is the fifth male character that joined this line,
and goes right up there with Anthony and Riot, as my favorite Integrity
Toys dolls, despite his head not being totally recognizable from the cartoon which it was based on.
Craig didn't have very exciting outfits in the cartoon, only this and joggingwear, so this was
really the only option, seen in three episodes even. It's kinda simple, and the collar of the
shirt looks kinda big on this doll. I was hoping for them to add something
for this outfit, like a jacket that says
"The Bluebloods" on the back, not that one is ever seen in the cartoon, but I guess the
drumset costed quite alot to make in itself. A drumset like this, is infact an absolutely amazing
piece even for a high quality line like this.
Skin tone FR White.
This doll aswell as Starstruck Jem, which was presented with pictures at the same time, were
IT direct exclusives, made
available for pre-order on September 12, 2015. W Club members were given a two days
priority window to pre-order these dolls before the general public.
Price was $130.
Estimated ship date early winter 2015.
Limited edition of 500 dolls.
Promotional pictures:
Packaging:
Contents:
Extra hands.
Shirt. Really agree with the fabric they choose.
Pants.
Shoes.
Drumset. Re-colored version of the set that was released with the Raya doll.
Stand.
Certificate of authenticity.
Instructions.
Interpretations:
And his shoes were supposed to be light gray rather than white.
The drumset is an appreciated addition since he is a drummer, even though it doesn't match
any drums he plays in the cartoon. But a big plus to IT on spotting the logo in the
cartoon with the crown and band name, they even matched the font!
A connection to the Starstruck Jem doll being announced at the same time as Craig,
was that both were seen in the same music video.
Lots of things were of course right with this doll though, like the overall look
and even eyecolor.
Other info on this site:
A former protégé of Emmet Benton (founder of Starlight Music), Eric Raymond
started his brilliant career as an assistant, only to realize sooner or later
what real money there was in the music industry and the kind of fame and
power it could bring him. Following the untimely death of Emmet, Eric
attempted a hostile takeover of Starlight music, only to be foiled by the
Benton daughters, their friends and a mysterious newcomer called simply JEM,
who foiled Raymond's hopes for success over and over again.
Together with The Misfits and The Stingers, Eric Raymond is always ready to
jump at any opportunity to exact revenge against his arch business rival,
Jerrica Benton and her friends! Will he ever discover that the mysterious
JEM, the singer he despises the most and Jerrica Benton are in fact one and
the same? ERIC RAYMOND will stop at nothing to turn the bands under his
wing into major international successes, but above all, he would do
anything to finally discover who JEM really is! Watch out HOLOGRAMS, Eric is
out to get ya!
Eric Raymond is a 12.5-inch fully articulated vinyl fashion figure with
rooted hair. Comes complete with his signature business suit, briefcase,
watch, sunglasses, exclusive character specific paper accessories and shoes.
A stand is also included. For adult collectors ages 15 and up only.
The anti-Jem doll almost, anti-color and anti-fashion. This character was invented
for the cartoon and never considered as a doll until this line came along.
A definite want for
Jem fans, who had been speculating what head sculpt would fit him. And that's
what became the big question between those who liked the outcome, and
those who thought it looked nothing like Eric and didn't like his expression.
I can't blame IT for thinking this head sculpt, which they had previously
used for Perry Marino and their Count Dracula doll, would fit the bad guy of the Jem world.
Personally I thought it was a fine choice, much better for Eric than many they could have
chosen instead. But if you really feel you need a substitute for Eric, why not take a
look at the Color Infusion Declan Wake, Cinematic Convention edition, which shares Techrat's
sculpt though, but with his hair and expression he can pass for Eric just as well as the official Eric.
Other opinions revolved around
his outfit looking a bit big and baggy, which is probably because IT made three layers
for the top of his suit. And we even got a briefcase, sunglasses, a picture of
Synergy and some papers. Skin tone FR White.
Limited edition of 500 dolls.
Price was $130.
Eric Raymond was made available to order on November 30 to W Club members before
the general public on December 1, 2015. Estimated ship date was first week of December 2015.
Promotional pictures:
Packaging:
Contents:
Extra hands.
Jacket:
Waistcoat:
Shirt:
Necktie:
Pants:
Shoes:
Ring:
Sunglasses:
Briefcase:
Photo of Synergy: Cardboard print.
Papers:
Stand:
Certificate of authenticity:
Other info on this site:
JEM is a fully articulated 12.5-inch vinyl fashion doll with fully rooted hair and
hand applied eyelashes. JEM comes with her signature Starstruck look, a golden
microphone and mic stand, a golden record award, Jemstar earrings, bracelets and
high-heeled boots. A doll stand is included as well. For adult collectors ages 15 and
up.
This look was one of the best designs of the 80's line in my opinion, a kind of casual
style with a glamorous cut and details. An unusual
combination of colors for this line. IT nailed it and added their own touch aswell.
Of all 42 new looks released as fashions in the 1987 Hasbro
sets, this is the one and only that so far made it to the IT line, so if you wondered
where this release suddenly came from, it was definitely called for!
Other than all the fabrics, like IT's specifically printed fabric for the shirt,
I really like the boots in particular, I just can't stop looking at them.
The yellow glittery makeup, and the blonde hair underneath the pink, reminds me
of the IT Glitter 'n Gold Jem doll, but in an improved version. The outcome is one of
the best looking dolls of the line.
This doll doesn't have a whole lot of accessories, but the golden award is repeated
from the GNG doll. Maybe some people would have preferred to get the matching guitar with
this doll, which the original 80's fashion came with, since this fashion itself was
infact originally even called "Star Struck Guitar". IT didn't make this because their
interpretation was based on the cartoon, in which this guitar never appeared.
but IT found out how popular this guitar still was among collectors and released it
two years later for the Studio Playset. Skin tone Japan. Limited edition of 500 dolls.
This doll was announced with pictures at the same time as
Craig Phillips, and was an IT direct exclusive, made
available for pre-order on September 12 2015. W Club members were given a two days
priority window to pre-order these dolls before the general public.
Price was $130.00.
Estimated ship date early winter 2015.
Promotional pictures:
Packaging:
Contents:
Extra hands.
Earrings:
Headband:
Top:
Skirt:
Tights:
Boots:
Bracelets: Two.
Glitter 'N Gold Award:
Microphone:
Microphone stand and cord:
Stand:
Certificate of authenticity:
Interpretations:
In the cartoon, there were no bracelets, the top is darker, headband white with golden stars (IT
deliberately made it turquoise though because they wanted to use the same fabric as the shirt),
has bright yellow tights,
and yellow pumps. This doll didn't come with a guitar like in the cartoon.
80's line:
Other info on this site:
Absolutely stunning how this kind of dress can even be done on a doll. It was originally
an unreleased Hasbro Jem doll look, and it looked great in the cartoon, but IT made it
look outrageous!
IT even made that actual necklace Jem wore. And I love that little red heart on
the belt. I hereby award IT for great accomplishments in doll design!
Only concern is that whenever a Jem IT doll gets a hairstyle like this, in a pony tail
or something, it usually means thinner hair, but I have yet to find out if that's true
for this release. Make-up looks great, with it's tones of pink and violet, and I guess
the heavy black eyeliner works with the awardshow-look.
Also, love the yellow roses accessory from the cartoon.
This is almost like a response to IT's very first doll, Hollywood Jem, whose outfit
appeared in the same episode as this one, "Hollywood Jem Part Two And The Winner Is...",
which if you hadn't guessed it yet must be one of the top favorite episodes of the
IT Jem designers since they released so many looks/characters from the two-parter it belongs to.
This is the first Jem doll in this line to come without a microphone, because she was
dressed for attending an award show obviously.
Second ever Jem doll in this line to come with the non-smiling head sculpt of Jerrica.
Skin tone FR White.
W club members even got to see a video showing this doll in a 3d-spin, to really
display the dress.
This doll was a 2015 W Club Exclusive.
Edition size was based on orders, but is reported to be 500.
Price was $130, with a pre-order deposit of $20.00.
Estimated ship date was approximately late Q1/Early Q2 2016.
Promotional pictures:
Packaging:
Contents:
Extra hands.
Earrings:
Dress:
Tights:
Pumps:
Necklace: Metal.
Bouquet:
Boulevard of Fame star frame: Cardboard print, that says "Presented to Jem",
"The Occasion of the placement of your celebrity star on Hollywood Boulevard".
Stand: Black.
Certificate of authenticity:
Interpretations:
80's line
This was going to be released in the 80's line in 1988 but the line was cancelled before that.
But as far as can be seen in prototypes, it's a close match, with the correct colors of the
dress and shoes.
Other info on this site:
To mark this most remarkable moment in the history of the brand, HASBRO and Integrity
Toys in partnership with SHOPBOP are proud to bring you the exclusive SHOWTIME JEM doll!
Dressed in a color variation of her truly outrageous sensational 80's signature look,
JEM shines like never before! Includes her light pink nylon asymmetrical mini-dress,
glittery fringed belt, matching cuff bracelet, JEMSTAR earrings, metallic stockings,
shoes and wireless microphone. Fully articulated 12.5-inch vinyl doll with rooted hair
and hand applied eyelashes. A doll stand is included. For adult collectors ages 15
and up only.
High fashion house ShopBop came right into our Jem world and wanted to sponsor their
own exclusive special Jem release to celebrate Jem's 30th anniversary, of the very first sight
we ever saw of Jem in the cartoon, which was the overall most iconic look of Jem.
Although this was a close match to an already released Jem doll in this line,
that doll had naturally sold out long ago and become so hard to find, that Jem IT collectors
were thrilled to get this alternative look. And those
who missed the previous release, now had the chance to get a great new interpretation of Jem as
most of us recognized Jem best.
IT really seemed to want to give ShopBop the ultimate Jem, a doll they knew would sell.
This doll was not by far the only Jem
exclusive ShopBop offered us costumers though. They also had their
own line of jewelries and all kinds of high quality accessories.
On top of being a homage to the first look we ever see of Jem in the cartoon, I see this
as an improvement over the Classic doll, now that IT has been in the Jem doll business for
some years and gotten to know Jem its fans really well.
Compared to the previous release, this one most noticably has a brighter colored dress and shoes,
beautiful red belt instead of silver, red bracelet with a red gemstone, and makeup and
and basically everything was changed atleast slightly and fine-tuned to perfection.
And for the first time ever for the IT Jem line, Jem was released in Jerrica's head sculpt,
which meant it had a closed mouth as an homage to the very first 80's Jem doll, while all the
other 80's Jem dolls were changed to smiling head sculpt.
Skin tone FR White.
Limited edition of 500 Dolls.
Price was $119.
Maximum units per order was 2, and luckily ShopBop shipped internationally.
Launch date was October 1, 2015, at between approximately 7:45 AM and 8 AM EST,
ready to ship instantly.
Promotional pictures:
Packaging:
Contents:
Extra hands.
Earrings:
Dress:
Belt:
Tights:
Pumps:
Bracelet:
Microphone: Wireless sculpt.
Poster: Miniature cardboard.
Stand: Black.
Certificate of authenticity:
Interpretations:
80's line:
Other info on this site:
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Cartoon:
Cartoon:
Cartoon:
Cartoon:
Cartoon:
Overall a very close match, with a few intentional changes made.
80's line:
Cartoon:
Interpretations:
Cartoon:
Cartoon:
Cartoon:
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