As the above phrase suggests, one of the themes of the Jem line was fashion. Three noticable characters in the cartoon were fashion designers, Shana, Regine and Danielle Du Vosin, and there were even some episodes dedicated to fashion: "In Stitches", "Rock Fashion Book", "Straight From The Heart", or costumes: "Trick Or Techrat" and "Mardi Gras".

I can't think of a line or cartoon that had a larger wardrobe of unique outfits. One reason was of course that Hasbro wanted to showcase the Jem doll line clothing in the cartoon, but most of the fashions seen in the cartoon were created exclusively for the cartoon. On top of all the outrageous fashion designs, the cartoon was also very good at logical clothing changes, so the characters didn't always wear the same outfit regardless of what they were doing. And the series after all had as much as 65 episodes. On top of that are fashions seen in the books and several comic series, some of which are based on doll fashions, but most of them unique.

While fashion was one ingredient of Jem, it was only occasionally featured as a big deal in the cartoon. Many fashions were casual working-clothes, or very specifically made for a quick appearance in a music video. Jem doesn't shop alot in the cartoon, since she creates holographic fashions by the help of Synergy.

Debra L. Pugh designed the fashions and model designs on the show. Carleigh Hoff designed several of the Hasbro doll fashions, many of which were featured in the cartoon. Will Meugniot designed atleast some of the fashions, and perhaps Barb Raush and Romeo Tanghal, who inked the model cels, designed some aswell.

This guide features most of the fashions that appeared on the show, and several that you have probably never seen, nor will see, anywhere else. In time the plan is to present more than a picture of the fashions, because after all half of the fashion is the backside of it, and even close-ups and details.

This guide will cover the characters: Jem, Jerrica, Kimber, Aja, Shana, Raya, Rio, Pizzazz, Roxy, Stormer, Jetta, Clash, Eric, Techrat, Danse, Video, Riot, Rapture, Minx, Regine, Astral, Howard Sands, Danielle, Lindsey Pierce, Anthony Julian, Zipper, Craig, Jeff, and Sean. That's 29 characters. And perhaps later even more characters and noticable designs worn by secondary characters.

Jem

Kimber

Aja

Shana

Raya

Jerrica

Video

Danse

Astral

Regine

Pizzazz

Roxy

Stormer

Jetta

Clash

Riot

Rapture

Minx

Eric

Techrat

Rio

Anthony

Jeff

Sean

Craig

Howard

Danielle

Lindsey

Zipper

This is what the guide will contain once it's done:

• Fashions: Each fashion is pictured (original model design, cartoon capture, or fan art drawing), displayed in order of appearance, according to episode production numbers and order of published books/comics. Sometimes a fashion was changed later, sometimes deliberately and sometimes because of a blooper, in which case you'll see the alternate version in the notes or featured as it's own fashion if the changes were big or repeated. Fashions that were designed for an episode but never appeared, are placed after all the other fashions from that episode (unless I know where it was supposed to appear). Some of the fashions did not get specific numbers, because they were only to appear for a very quick scene in a music video, and on the contrary some things that weren't actual fashions got their own numbers, like when a blanket was wrapped over a fashion.

• Names: Some of these fashions were released in the doll line and were named with a phrase or song title from the cartoon (although the fashions were created before the songs in the cartoon) by Hasbro. Most fashions that appeared in the cartoon were named (letters and numbers) by Sunbow, for example "JR-16" means "Jerrica" and fashion number 16. If no name is known, I might name some of them in smaller text. Fashions created for the first five episodes and re-used in the Starbright episodes, got new numbers, so they might appear with two different numbers.

• Listing of appearances in episodes: Each fashion is listed with the episode it was designed for or appeared in first, and then also a list of all episodes they appeared in.

• Details: List of every piece the fashion consists of, clothing, shoes, jewelries, accessories (even if not commonly associated with the fashion), the entire fashion from behind, and close-up on certain parts of the fashions. Sometimes it's hard to tell whether a piece is attached to the outfit though, or separate. And some pieces only appeared in some episodes. There are some amazing jewelry designs that seem to have been spent alot of time on for many fashions. But also many times, fashions worked very well without jewelries, and were left alone with either just colored pearl earrings or nothing. One thing that is very consistant about the fashions in this show, is what character wore what outfit, and also that no pieces were ever mixed and matched with pieces from other fashions. So you would never see Aja wear Roxy's outfit unless it was part of the story (which it somestimes was), nor would you see someone wear a top from one fashion with pants from another.

• Different versions of the same fashions: Some fashions appeared in several places like the doll line, cartoon, doll box artwork, comics, books, storyboards, and alot more. Most of the time these different interpretations from different sources derrived from the doll line. One exception is the commemorative Integrity Toys line which based some fashions directly on the cartoon versions of the fashions or on cartoon-only fashions. Some fashions would look different at times, like when seen from a distance in the cartoon, since all the details and patterns on the fabrics weren't drawn. And some of the fashions that were based on Hasbro's doll line, were simplified to animate easier, and Hasbro also changed their fashions alot especially in color after sending pictures to the cartoon model designers which would lead to the colors in the cartoon not corresponding with what Hasbro released.

• Notes: Here you'll find all kinds of notes from the story in the cartoon. Whether there is a certain story in the cartoon about the fashion, like who designed it. In what situations the fashion is usually worn. When it says a fashion is a "Flip Side" fashion, it means there's a similar version for Jerrica in the doll line.

  Although this series has a very large amount of fashions for each of the main characters, it's not always consistant. Sometimes a fashion that seems created for a special occasion like a party, is later worn as a daily outfit. And sometimes a fashion is ruined or stolen, but still shows up again. Also, Jem and the Holograms didn't mind wearing a very old fashion for a new music video.