Introduction & Media

New to Jem? Planning to write about Jem?

On this page, you will find a quick introduction to Jem, and material you can use to spread info about Jem, to help advertise the new official products. Including images, Jem fonts info, and some webcreating links to make your own site.

When using material from this particular page:
- Respect Jem's creators and be sure to mention atleast Hasbro.
- Don't use anything on this page to sell homemade Jem items.
- No "hotlinking" of images! Do not simply copy the address. Instead, download and upload to your webspace.
- For use of content from any other pages of this site, refer to the Questions & Answers page.

Quick guide to Jem

Just need the basic info, a summary? Feel free to copy and re-write any of the text from this quick guide.

The dolls

Jem was the product of the US toy company Hasbro, who also made My Little Pony, Transformers and G.I.Joe. The original line of Jem dolls was released to stores from 1986 to 1987. At 12 inch these colorful rockstar dolls were slightly larger than your average fashion doll. They came in glittery rockstar fashions, and all dolls included their own music cassette, except for Jem herself who had flashing earrings. There were as much as 24 different officially released dolls in the doll line, aswell as many separate fashions, and playsets with built in musical features like a cassette player.

The cartoon

The cartoon was based on the dolls by Hasbro. Jem began as a mini-series of 15 segments, and became so popular it turned into it's own TV-series. The animated series consisted of 65 episodes and ran from 1985 to 1988. It was produced by Sunbow Productions and Marvel Productions. The cartoon was about the rockbands, their careers, adventures, aswell as their personal life. It was filled with positive messages, and action, adventure, romance, and fashion. Throughout the entire show it contained over 150 original songs presented with MTV-like music videos, and it was the most fashion-aware show with nearly a 1000 unique fashion designs.

Cartoon story

Jerrica Benton inherits one half of a record company from her father. The other half is left to her father's assistant Eric Raymond. Eric plans to take full control of the company himself, including all profits, and promote nasty bands like the Misfits. And Jerrica who is dependant on the company to run the Starlight Foundation that supports a foster home for girls, is determined to stop him from ruining her father's record company. Late one evening Jerrica receives a mysterious package in the mail, revealing the greatest gift from her father, a couple of starshaped earrings. A hologram is projected out of the earrings, leading her to a holographic computer, Synergy, secretly created by her father.

By the help of Synergy, and the microprojectors in the Jem star earrings, Jerrica comes up with the idea to project a hologram over her body to become the truly outrageous pink-haired singer Jem, supported by the allgirl band The Holograms. She can then take up the battle against Eric Raymond, by appearing in a band contest the recording company is arranging, without causing a conflict of interest. After that contest, Eric challenges Jerrica to a battle of the bands, Jem & The Holograms against The Misfits, where the winner takes the entire record company once and for all.

Jem's real identity remains a secret that must be kept, or the advanced technology of the holographic computer Synergy, can end up in the wrong hands and be used for evil purposes. Even Rio, Jerrica's boyfriend and The Holograms roadmanager, doesn't know Jem and Jerrica is the same person, and he is starting to fall in love with Jem aswell. Only Jem's band The Holograms, Kimber, Aja, Shana, and later Raya, know that Jerrica and Jem is the same person. The other female rockband, The Misfits, consists of Pizzazz, Roxy, Stormer and later Jetta. And both groups later face competition on the music scene by The Stingers: Riot, Rapture and Minx.

Fans and collectors

Most Jem fans live in the United States, where Jem was created. But Jem was also available in many other countries in the 80's, most notably United Kingdom, Canada, France, Italy, Spain, Mexico, Netherlands, Australia, Sweden, Argentina, Germany, Finland and Denmark. Jem fans collect everything Jem, from books, comics, animation cels, erasers and sneakers, to dolls which are the most popular items to collect since the dolls is what it's all based on.

Jem fans have, ever since the internet's breakthrough, been running projects to make the Jem return in form of re-runs of the animated series, a new series or a new line of dolls. Infact Jem has alot of creative followers who are even into customizing their own dolls of unmade characters from the cartoon, writing their own fan fiction, drawing their own art, creating websites, and even arranging an annual Jem convention. There are over 40 actual Jem fansites today.

Some Jem fansites and databases:

New dolls, DVDs, live-action movie and more...

Finally new Jem dolls are being re-released, in a commemorative edition by Integrity Toys in 2012 into 2016 and hopefully beyond. Jem started being re-aired on TV on the US Hasbro channel The Hub in 2011 and re-released with all episodes on DVD by Shout Factory in 2011. In 2015 a new comic, and even an actual live-action movie is being released.

Current official sites:

New Jem doll line

Some publicity pictures of the new official Jem and the Holograms doll line by Integrity Toys which is currently being made and is available to buy from online doll shops. Please do not repost any of these pictures without linking to the official Integrity Toys Jem site.

Integrity Toys: Official Jem Collectible Doll Site

Several Jem dolls have been released to the market in the new line, by Integrity Toys. More about the dolls can be found on their official Jem site. You will not find these dolls in regular toystores, since they are part of a commemorative doll line released in limited editions and made for adult collectors with extra miniature details. But there is a bunch of online doll shops that carry them.

- Official Integrity Toys Dealers

Most of the companies found through the above link carry the dolls, unless they're sold out. Several of them ship internationally and accept payment through PayPal.

Occasionally a special Jem doll is announced to appear for sale at Hasbro's own online toy stop, or Integrity Toys shop (right now the Integrity Toys Exclusive: Glitter 'n Gold Rio is still available).

- Hasbro Toy Shop
- Integrity Toys direct shop

Jem cartoon

Shout! Factory store - Buy the complete Jem animated TV-series on DVD online.

A few screen captures.

You can buy the DVD collection of all 65 episodes. US residents can order directly from the company that released them, Shout Factory.

- Shout! Factory store

If you live in Europe, try Amazon.


Or watch the entire series online.

- Netflix

Jem Logos and art

Just some logos and mixed pieces of artwork at the moment.

Jem Fonts

These are the fonts used for Jem products. Probably none of them were created for Jem specificly, other than the Jem and Misfits logo. I can't offer them for download, just info and links to where you can buy some of them.


  • The Jem font
    Used in the Jem logo itself. Likely designed by Hasbro especially for Jem, and since nothing similar has shown up, there were probably no other letters designed.

  • Misfits font
    This is a mystery font that seems to have been used only in the cartoon, where the look even varied. For another Misfits font, see the back of the Misfits doll boxes or the posters, a small artwork of Pizzazz putting a Misfits poster over a Jem poster. The closest I can find for download, are fonts like PiRhoHerak, Bizarre, Anger, BeeBopp, or Drakkar Bold.

  • FreestyleScriSH-Reg
    Used in the logo for the phrase "Truly Outrageous", the name of the dolls on front, and some larger text on the front of the boxes.

  • Freestyle Script
    Almost the same font as the above, but with the difference that the letters aren't made to be written togheter in italic script style, and thereby have a different look, especially noticable on the lower case letters "r" and "s". This font was mistaken by Hasbro as the correct font when releasing the new Jem merchandise in 2012, including the Integrity Toys doll line, where they renamed "Jem - Truly Outrageous" into "Jem - and The Holograms". But also this font was used atleast for some letters in the original 80's line, and even mixed with the correct font, whenever they for some reason wanted a specific look for certain letters. This is a very common font outside of the Jem world.

  • Van Dijk
    Used on alot of merchandise released by other companies than Hasbro. A very common font outside of the Jem world also.

  • Seagull Lt BT
    Seagull Md BT
    Used in all describing text on the boxes, some on front, and lots on the backs. Including the Jemstar Points number aswell as text. Not so commonly used on other Jem merchandise that wasn't released directly by Hasbro.

  • Freehand575
    Used atleast in some early advertisements for the phrase "Truly Outrageous" along with the Jem logo, aswell as other text.

  • Murray Hill
    Not commonly used for Jem, but was used to write "Truly Outrageous" on the canadian doll boxes, and the canadian version of the Hasbro boardgame "Rock & Romance". Several similar fonts for this one, but Murray Hill SB-Regular seems pretty close.

Font shopping links:
Search for the above font names, and you will be able to buy the fonts, except for the Jem and Misfits logos fonts.

Web-creating resources

Decided to make your own Jem website? Here's a little help on where to begin, and perhaps even learn some coding of your own.


Or maybe a blog, online photo album, or even a message board sounds better?

  • Tumblr - Here you can start your own blog.
  • Flickr - Or your own photo album.
  • Bravenet - And here you can register a bunch of different interactive features of your own.

Need help advertising your website/features? Just send me a link by clicking the "contact" link below. or just go ahead and write a message at the forum.