The Jem doll line was supported by not only the animated series, but by a bunch of different
commercials, even several for each toy. Many featured singing, with special written lyrics.
As for the doll details, that was handled by a female voice or even male sometimes.
Then there were girl actors who played with the toys and demonstrated how cool they were.
The main content in the cartoons was telling the story of Jem's secret identity, talking about the dolls' hair, showing the uses of the playsets, mentioning that most dolls included cassettes, that all items are sold separately, and that they were made by Hasbro. They used words like: truly outrageous, cool, fresh, fantastic, beautiful, glamorous, pretty, great, incredible, awesome, real, new, fine, best, ultimate, and fun. Words that all of us Jem fans can agree about when it comes to Jem! The most fun commercials were of course the ones that featured unique animation, which differed somewhat from the cartoon look. All of which were storyboarded by Will Meugniot. Some of the commercials were also available in French. |
||
|
||
Only Jem in this commercial, not even Jerrica. Here Jem has a solid pink microphone.
Featured: Jem.
Female voice: It's Jem, coming soon from Hasbro!
|
||
The Holograms are only referred to here as Jem's friends. Here Jem has a solid pink microphone.
Featured:
Jem/Jerrica, Kimber, Aja, and Shana.
Part of Jem Theme song playing with the cartoon clip.
[Video by JemsSpace] |
||
Now Jem's "friends" are named "The Holograms" but are still not referred to by their first
names. One of few commercials where we get to see the Jem doll box, and even prices.
Featured:
Jem/Jerrica, Kimber, Aja, and Shana.
Part of Jem Theme song playing in the background.
[Offsite link: Video by pegasuslb] |
||
The Holograms are called both "The Holograms" aswell as Jem's "friends", but are still not
mentioned by their first names. Now Rio finally makes an appearance, no mention of him though.
Includes commercial created animation.
Featured: Jem/Jerrica, Kimber, Aja, Shana, Rio,
Rockin' Roadster, Onstage fashion Award Night, Onstage fashion Permanent Wave,
Onstage fashion Encore, Onstage fashion Dancin' The Night Away,
Onstage fashion Twilight In Paris, Onstage fashion Music Is Magic,
Smashin Fashion (Rio) On the Road with Jem, FlipSide fashion Gettin' Down to Business.
Britta Phillips and background singers: Oh Jem, Jem and the Holograms, beautiful hair that's
truly outrageous! Style it any way you like it. Style it for fashion, style it for fun,
style it for glamour, and life on the run.
[Offsite link: Video by xBeatrushx] |
||
Finally the Holograms are mentioned by name. Here Jem has a solid pink microphone.
Featured: Jem/Jerrica, Kimber, Aja, and Shana.
Jem Theme playing.
[Video by JemsSpace]
|
||
The Holograms are mentioned by name, while the Misfits are only mentioned by their group name.
Strangely Rio was not featured in this commercial, maybe he wasn't made yet.
Includes commercial created animation.
Featured: Jem/Jerrica, Kimber, Aja, Shana, Pizzazz, Roxy,
Stormer, and Rockin' Roadster.
Jem Theme playing.
|
|||||
Now the Misfits are mentioned by their first names, the Holograms aren't. Includes commercial
exclusive animation with Jem and the Holograms, the roadster and the Misfits, storyboarded by
Will Meugniot.
The cartoon Misfits resemble their early look from the first five episodes (although there's a
blooper since Roxy has green pants instead of one leg dark pink).
Featured: Jem/Jerrica, Kimber, Aja, Shana, Pizzazz, Roxy, Stormer, and Rockin' Roadster (only
in the animated bits).
Britta Phillips: Jem!
[Video by JemsSpace]
|
||
The Holograms are mentioned by their names. This is the Jem commercial that mentions that the
Jem dolls are taller than Barbie.
Featured: Jem/Jerrica, Kimber, Aja, Shana, Star Stage,
Onstage fashion Award Night,
Onstage fashion Permanent Wave,
Onstage fashion Encore,
Onstage fashion Dancin' The Night Away,
Onstage fashion Twilight In Paris,
Onstage fashion Music Is Magic,
Onstage fashion Command Performance,
Onstage fashion Only the Beginning,
FlipSide fashion Gettin' Down to Business,
FlipSide fashion Sophisticated Lady,
FlipSide fashion City Lights,
FlipSide fashion Like A Dream,
FlipSide fashion Let's Rock This Town,
FlipSide fashion Music in the Air.
Britta Phillips and background singers: Whoa Jem! Jem and the Holograms, they've got beautiful
clothes that are truly outrageous.
[Video by JemsSpace]
|
||
The Holograms are called "Jem's friends".
Featured: Jem/Jerrica, Kimber, Aja, Shana, and the Star Stage.
Background singers: Rocking out on the Jem Star Stage, it's the hottest concert.
Jem... the Jem Star Stage... truly truly truly outrageous!
[Offsite link: Video by xBeatrushx] |
||
The playset seen here is the prototype one, which
differs from the final version, as you can see on the mirror shape inside and the big round
speaker on the outside. Jerrica is not shown, just her outfit.
Featured: Jem, Kimber, Aja, Shana, Onstage fashion Twilight In Paris, Onstage fashion
Dancin' The Night Away, FlipSide fashion Let's Rock This Town, FlipSide fashion Like A Dream,
and the Rock Backstager.
Background singers: Jem! Before a night on the town, or after a show, the Rock Backstager
is where Jem goes. The Rock Backstager, Jem is truly truly outrageous.
[Offsite link: Video by xBeatrushx] |
||
This is the prototype roadster with the silver hubcaps. Kimber is shown animated only,
not the doll.The animated bit shows the Eiffel tower for some reason.
Featured: Jem, Rio, Shana (guitar only), Onstage fashion Award Night, Onstage Fashion
Permanent Wave, FlipSide fashion Gettin'
Down To Business, Smashin' fashion (Rio) Truly Outrageous, Rockin' Roadster.
Britta Phillips: Jem! Jem's got a Rockin' Roadster, truly outrageous and totally...
[Video by JemsSpace]
|
||
This is again the prototype roadster with the silver hubcaps. Kimber is shown animated only,
not the doll. The animated bit shows the Eiffel tower for some reason.
Featured: Jem, Rio, Shana (guitar only), Rockin' Roadster, Onstage fashion Award Night,
Onstage Fashion Permanent Wave, FlipSide fashion Gettin' Down To Business, Smashin' fashion
(Rio) On The Road With Jem.
Background singers: Jem! Jem's got a Rockin' Roadster, does she need a limo?
Jem's got a Rockin' Roadster to take her, where she wants to go. Jem is truly truly
outrageous!
[Offsite link: Video by xBeatrushx] |
||
What's cool with this comemrcial is that you can see lots of boxed Jem dolls and fashions,
not up close though.
Featured: Jem, Kimber, Aja, Shana, Star Stage, Cassette.
Britta Phillips: Oh Jem...
|
|||||
Mix of several commercials to show it all at once, perhaps the fashion part is new. We don't
really get to see Jerrica. The Holograms and Misfits are only mentioned by group name, and Rio
isn't mentioned at all.
Featured: Jem, Kimber, Aja, Shana, Pizzazz, Roxy, Stormer, Flipside fashion Sophisticated
Lady, Flipside fashion Music In The Air, Flipside fashion City Lights, Smashin' fashion (Rio)
Truly Outrageous, Onstage fashion Award Night, Rockin' Roadster, Rock Backstager, and the
Star Stage.
Part of Jem Theme song playing.
|
||
Same as above commercial but in French of course.
Featured: Jem, Kimber, Aja, Shana, Pizzazz, Roxy, Stormer, Flipside fashion Sophisticated
Lady, Flipside fashion Music In The Air, Flipside fashion City Lights, Smashin' fashion (Rio)
Truly Outrageous, Onstage fashion Award Night, Rockin' Roadster, Rock Backstager, and the
Star Stage.
[Offsite link: Video by ayrtful] |
||
|
||
This is one well done commercial, good job Hasbro! The entire Glitter 'n Gold line was
shown except for the fashion Purple Haze, maybe it was made later than the rest?
Featured: Glitter 'n Gold Jem/Jerrica, Glitter 'n Gold Rio, Glitter 'n Gold fashion Fire & Ice,
Glitter 'n Gold fashion Gold Rush, Glitter 'n Gold fashion Midnight Magic,
Glitter 'n Gold fashion Moroccan Magic,
Glitter 'n Gold fashion Golden Days Diamond Nights,
Glitter 'n Gold Roadster.
Glitter 'n Gold Theme.
|
|||||
The second Jem theme is used in this commercial, with different lyrics and sung by someone
else. Jerrica is cut out here, and so is Glitter 'n Gold fashion Moroccan Magic.
Featured: Glitter 'n Gold Jem, Glitter 'n Gold Rio, Glitter 'n Gold fashion Fire & Ice,
Glitter 'n Gold fashion Gold Rush, Glitter 'n Gold fashion Midnight Magic,
Glitter 'n Gold fashion Golden Days Diamond Nights,
Glitter 'n Gold Roadster.
Background singers: Me and my friends are Jem girls, and now we're going gold.
[Offsite link: Video by tracy80sgirl] |
||
Same as the above US commercial. The second Jem theme is used in this commercial, in French.
Featured: Glitter 'n Gold Jem, Glitter 'n Gold Rio, Glitter 'n Gold fashion Fire & Ice,
Glitter 'n Gold fashion Gold Rush, Glitter 'n Gold fashion Midnight Magic,
Glitter 'n Gold fashion Golden Days Diamond Nights,
Glitter 'n Gold Roadster.
[Offsite link: Video by ayrtful] |
||
Featured: Rock 'n Curl Jem, Kimber 2nd edition, Aja 2nd edition, Shana 2nd edition,
Onstage fashion Come On In, Onstage fashion How You Play
the Game, Onstage fashion Love's Not Easy, Onstage fashion There's A Melody Playin'.
Britta Phillips: Look new Jem, new Rock 'n Curl Jem, you'll see the greatest look,
the most incredible hair, when Rock 'n Curl Jem is there. Whoooaawhoooa what a smile she's the
prettiest girl. I love new Jem Rock 'n Curl.
|
|||||
The second Jem Theme song is sung with other lyrics.
Featured: Rock 'n Curl Jem, Onstage fashion Come On In, Onstage fashion How You Play
the Game, Onstage fashion Love's Not Easy, Onstage fashion There's A Melody Playin'.
Background singers: Me and my friends are Jem girls, and now there's Rock 'n Curl.
|
||
This was the French name for Rock 'n Curl Jem. We get to hear the second Jem cartoon theme
in French.
Featured: Rock 'n Curl Jem doll, Onstage fashion Come On In, Onstage fashion How You Play
the Game, Onstage fashion Love's Not Easy, Onstage fashion There's A Melody Playin'.
|
||
Featured: Rock 'n Curl Jem, Kimber 2nd edition, Aja 2nd edition, Shana 2nd edition, Video.
Britta Phillips: Jem's making a music video, with Video.
|
|||||
Featured: Flash 'n Sizzle Jem/Jerrica, Kimber 2nd edition, Aja 2nd edition, Shana 2nd edition,
Danse.
Britta Phillips and background singers: Jem, Jem's friend Danse, Danse, is truly outrageous!
[Offsite link: Video by xBeatrushx] |
||
Featured: Flash 'n Sizzle Jem/Jerrica, Kimber 2nd edition, Aja 2nd edition, Shana 2nd edition,
Raya.
Britta Phillips: Jem's friend, Raya. Raya, Raya she's drumming... ...for Jem.
[Offsite link: Video by xBeatrushx] |
||
This is a second year commercial as you can see by the appearance of Flash 'n Sizzle Jem and
the Misfits second year Smashin' fashions. But the Misfits' instruments are still the first
year ones.
Featured: Flash 'n Sizzle Jem, Kimber 2nd edition, Aja 2nd edition, Shana 2nd edition,
Smashin' fashion Designing Woman, Smashin' fashion
Gimme. Gimme. Gimme, Smashin' fashion We're Off and Running.
Background singers: Jem!
|
|||||
Pizzazz is the only one of the Misfits shown in this commercial.
Featured: Flash 'n Sizzle Jem/Jerrica, Kimber 2nd edition, Aja 2nd edition,
Shana 2nd edition, Pizzazz, Synergy, Clash.
Female voice: Ask Jem about Clash.
|
|||||
Featured: Flash 'n Sizzle Jem, Kimber 2nd edition, Aja 2nd edition, Shana 2nd edition, Pizzazz, Roxy, Stormer, Clash, Video, Danse, Raya
[Offsite link: Video by ayrtful] |
||
Since Hasbro was re-releasing this playset for the second year, they did another commercial
for it. It's no longer the prototype used in this commercial, except for the old footage
from the first year commercial when the Rock Backstager opens up by itself infront of a
city background.
Featured: Rock 'n Curl Jem, Kimber 2nd edition, Aja 2nd edition,
Shana 2nd edition, Flipside fashion City Lights, Onstage fashion Come On In, Onstage fashion
How You Play the Game, Onstage fashion Love's Not Easy, Onstage fashion There's A Melody
Playin', Onstage fashion Friend or Stranger, Rock Backstager.
Britta Phillips: Jem's got a Rock Backstager, truly outrageous and totally...
Jem's got a Rock Backstager and yes, yes, yes it's the best.
A rock 'n roll speaker outside, Jem's dressing room on the inside
|
|||||
Was to feature exclusive animation storyboarded by Will Meugniot, who did all the other
storyboarding for animated Jem toy commercials.
Featured: Jem, Rock Backstager.
[Video by JemsSpace] |
||
Featured: Rock 'n Curl Jem, Flash 'n Sizzle Jem, Pizzazz, Roxy, Stormer, Video, Danse, Raya,
Clash, Rio fashion Congratulations, Rio fashion Universal Appeal,
Onstage fashion Friend or Stranger, Onstage fashion Come On In, Video Madness It's Workin' Out,
Video Madness Love Is Here, Video Madness Show Me The Way, Video Madness Welcome To The Jungle.
Background singers: Jem!
|
|||||
Featured: Jem, Kimber, Aja, Shana, Onstage fashion Twilight In Paris, Onstage fashion
Dancin' The Night Away, FlipSide fashion Let's Rock This Town, FlipSide fashion Like A Dream,
Star Stage, Cassette.
Male voice: ...now you can get a free music cassette featuring Jem's newest hottest single
Glitter and Gold plus two more fantastic songs.
[Video by JemsSpace] |
||
Featured: Wrist Rocks watches.
Background singers: Jem, Jem! Jem wrist Rocks, rocking with the clock.
|
|||||
Back to index | About |